Cartier Women’s Initiative
Designer, Social
DATE:
May-June 2021
SERVICES:
Graphic Design, Event Coordination
Lead the design, development, and production of La Mer’s eCommerce experiences, including the in-store and online Skin Diagnostics Tool and Moisturizer Finder. Collaborate closely with the Art Director and Executive Director on concepting, storyboarding, and editing “How To Use” videos for Sephora and LaMer.com. Design and support post-production of key campaigns, such as the 2024 Black Friday/Cyber Monday initiative. Create compelling assets for Global and Regional monthly promotional campaigns—from initial concept through to final release.
In May 2021, I served as lead graphic designer, with North Six, creating static and animated graphic content for Cartier’s Women Initiative Awards Ceremony. Communicated with the lead community engagement manager and lead brand strategist in delivering content in a timely manner and upheld Cartier’s well-developed branding strategy on all forms of content. Produced a final analytic presentation to present to the client after the event with statistics including increasing Instagram impressions +129%.
Cartier Women’s Initiative
DATE:
SERVICES:
Graphic Design, Event Coordination
Designer, Digital
New York, New York
April 2022 - May 2025
Social Graphics
Social Graphics
Social Graphics
Social Graphics
Social Graphics
Social Graphics
Social Graphics
Social Graphics