LA MER
Designer, Digital
DATE:
New York, New York
April 2022 - May 2025
SERVICES:
Digital Design, Art Direction, UX/UI, Photo & Video Editing
Lead the design, development, and production of La Mer’s eCommerce experiences, including the in-store and online Skin Diagnostics Tool and Moisturizer Finder. Collaborate closely with the Art Director and Executive Director on concepting, storyboarding, and editing “How To Use” videos for Sephora and LaMer.com. Design and support post-production of key campaigns, such as the 2024 Black Friday/Cyber Monday initiative. Create compelling assets for Global and Regional monthly promotional campaigns—from initial concept through to final release.
Lead the design, development, and production of La Mer’s eCommerce experiences, including the in-store and online Skin Diagnostics Tool and Moisturizer Finder. Collaborate closely with the Art Director and Executive Director on concepting, storyboarding, and editing “How To Use” videos for Sephora and LaMer.com. Design and support post-production of key campaigns, such as the 2024 Black Friday/Cyber Monday initiative. Create compelling assets for Global and Regional monthly promotional campaigns—from initial concept through to final release.
LA MER
DATE:
SERVICES:
Digital Design, Art Direction, UX/UI, Photo & Video Editing
Designer, Digital
New York, New York
April 2022 - May 2025
Art Direction ~
Monthly Global & Regional Promotions: Designer + Assist. Art Director ED: Nancy Foo AD: Zoe Pu Photographer: Chelsea Craig Stylist: Chloe Daley
Monthly Global & Regional Promotions: Designer + Assist. Art Director ED: Nicole Argento AD: Katy Mobley Photographer: Kaleb Marshall
Monthly Global & Regional Promotions: Designer + Assist. Art Director ED: Nancy Foo AD: Zoe Pu Photographer: Chelsea Craig Stylist: Chloe Daley
Monthly Global & Regional Promotions: Designer + Assist. Art Director ED: Nancy Foo AD: Zoe Pu Photographer: Chelsea Craig Stylist: Chloe Daley
Monthly Global & Regional Promotions: Designer + Assist. Art Director ED: Nancy Foo AD: Zoe Pu Photographer: Chelsea Craig Stylist: Chloe Daley
How to Use: The Night Recovery Concentrate
Design~
Led the design in collaboration with global marketing, education, and development team to create the user experience of La Mer Skin Centering Analysis for in-store consultation and web version for the global markets launching 2025.
Cyber Monday and Singles’ Day are pivotal sales events for La Mer, ranking among their largest campaigns alongside Black Friday generating over $20M in sales for 2024. My role in these projects encompassed scenic art direction, creating shot lists and decks, providing detailed retouching notes, collaborating with our CGI vendor, and overseeing the production of final e-commerce and social media assets.
Cyber Monday and Singles’ Day are pivotal sales events for La Mer, ranking among their largest campaigns alongside Black Friday generating over $20M in sales for 2024. My role in these projects encompassed scenic art direction, creating shot lists and decks, providing detailed retouching notes, collaborating with our CGI vendor, and overseeing the production of final e-commerce and social media assets.
Cyber Monday and Singles’ Day are pivotal sales events for La Mer, ranking among their largest campaigns alongside Black Friday generating over $20M in sales for 2024. My role in these projects encompassed scenic art direction, creating shot lists and decks, providing detailed retouching notes, collaborating with our CGI vendor, and overseeing the production of final e-commerce and social media assets.
Cyber Monday and Singles’ Day are pivotal sales events for La Mer, ranking among their largest campaigns alongside Black Friday generating over $20M in sales for 2024. My role in these projects encompassed scenic art direction, creating shot lists and decks, providing detailed retouching notes, collaborating with our CGI vendor, and overseeing the production of final e-commerce and social media assets.
Cyber Monday and Singles’ Day are pivotal sales events for La Mer, ranking among their largest campaigns alongside Black Friday generating over $20M in sales for 2024. My role in these projects encompassed scenic art direction, creating shot lists and decks, providing detailed retouching notes, collaborating with our CGI vendor, and overseeing the production of final e-commerce and social media assets.
Print~
